Lists that survive contact with a mail server.
The brief sets the boundaries; everything downstream inherits them. Fields are filled only where a source supports them. Nothing in the file is there to reach a total.
Address normalisation
Standardising location data before comparison, so one place does not read as several.
Legal-entity grouping
Deciding whether branches roll up to one parent or stand alone, and applying it consistently.
Definition work
Turning a loose brief into something precise enough to count the same way twice.
Questions about where this comes from are expected and answered.